“Books are a uniquely portable magic.” ― Stephen King
While cruising through my Twitter page I came across a RT by Cory Doctorow ‘Publishing as personal: lessons from giving away a debut novel online’ by guest blogger Amelia Beamer.
In a world of publishing that is faster than the 4G speeds I wrote about two years ago, todays culture, especially here in America, is all about ‘time’ and the technology we use to get the most out of the 24 hour day we have. And one of those technological gadgets or its close twin, is eReaders or smart phones or iPhones or whatever gadget that allows you to read, eat, drive, talk and text your aunt Betty 2000 miles away, all at the same time. This includes reading the newest novel or non-fiction book or magazine or blog post.
But it was Beamer’s comment about reviews that really got me to thinking about my own novels and what it would take to get them into the hands of new readers?
It’s no secret that almost every marketing blog, forum or podcast on marketing your book will tell you how important it is to get reviews – post launch. Amazon even goes so far as to give a number of ‘must haves’ before they’ll put you on advertised author list.
Now let me pre-qualify what I’m about to say with the fact that I don’t disagree about the importance of book reviews. I acknowledge their importance, just not to the same degree that everyone (except Amelia Beamer) does.
So why write about it. For two reasons really. The firstly to give you, the reader, an idea of how much importance I personally put on reviews as the basis upon which all the world makes it selections. And second to you the reader, how you would resolve the issue.
Do I personally rely on reviews to make my selections?
The fact is, I’ve never watched a single movie or read a single book based on its reviews. Todate, all my movie watching comes from either recommendations from friends, the trailers, its promised story/plot or the actors within it.
What about the books I read?
Beginning with my first serious novel, ‘The Hobbit’ (first read when I was eight years old) until now, all my reading selections have made either via word of mouth or because of the image on the jacket cover (a hunky vampire or werewolf will win me over every time), or because of the inside blurb, genre and or author recommendation. (If my favorite author recommends a book, I’ll take a look.) Occasionally, when I’m in the mood to expand my existing favorite author base, I’ll either look for a series within a particular genre or pick up an anthology (that’s how I discovered authors like Dana Stabenow and Diana Gabaldon, Charlain Harris, Jim Butcher, Patricia Briggs, Nalini Singh and Meljean Brooks).
But never, ever because of a review.
Which now brings me to the second reason for this post – if time is a commodity few of us have, and asking someone for a review first means getting them to read the book (writing a review on a book you haven’t’ read is just plain wrong) then it would behoove me to find a way to get it in readers hands in the fastest, least painful way possible – beside using the words FREE! (even a free book takes time to read)
And who better to receive advise from than the very people who already invest their time reading my blog posts or following me on Twitter and or Facebook?
So how can I and authors like me, not only entice you to read our books (and hopefully write the all-powerful review) but do it in a way that makes it easier for you?
Sharing the journey,
©Reigning Press; 2015 All Rights Reserved