Monthly Archives: May 2012

Building a Community – Not a Platform


T0 blog or not to blog, that is the question.  

Whether it is nobler to continue to share my personal life in a time of financial lane changing, or to set it aside for another day….that is the question that must be asked.

Since I’ve recently found myself traveling down yet another unexplored road in the pursuit of becoming an author and writer, I decided to stop a moment and re-assess  my reasons for continuing the Writer’s Journal  portion on my blog site ( particularly when my original intent was to share the journey of writing a first novel >which is now on hiatus).

Let’s face it, it’s not like I don’t have enough things to write about. Between the Marketing Director position, the re-write on my non-fiction book, this blog and the writer’s group I’m a part of, the keys on my laptop are beginning to look in serious need of replacement parts.

But as nothing is ever permanent,  and I am always in the process of evolving and re-inventing myself,  I thought it was important that I take a few minutes and touch base with the original idea.

So I sorted through the file cabinet in my mind until I came to the drawer marked SSpjut>Writer’s Blog>Stardate, found the file highlighted  ”Why Blog?” (For those who don’t know me, almost all my mental files begin with “Why?”), and pulled it up out of the shadowy recesses of my memory. 

After carefully dusting off the cover, I flipped it open and found myself staring at the headline of the first page.  It didn’t take but a moment for the clamoring voices of indecision and doubt to stop and slither back under the murky waters of insecurity and unbelief.  With a smile and a sigh I closed the cover, slid the file back where I’d found it, went out to the kitchen where I poured myself a cup of coffee, grabbed the other half of my English muffin and moseyed back here so I could share my findings. 

I began by asking  whether blogging on my journal was still relevant to my current journey and  found instead,  that as so often happens, I was asking the wrong question. The one I should have been asking (and was so forcefully reminded of when I opened that file) was, “Why did I feel compelled to start a blog in the first place?”

Was it to have a creative outlet for my compulsion to write?

Was I trying to promote myself before the ink had even dried on the first draft of my first novel?  

Or did having a blog to call my own give me a sense of purpose and belonging? 

In truth, each of those questions might have played a part in my initial reason,  but the real headline is actually something  quite a bit different.

It was in the beginning and still is, my passion for doing all things through the connective wheel of relationship and community, that I found the impetus for starting this blog.

Several years ago I was part of a leadership development team in which our primary avenue of developing leaders was through building relationships. We took a look at where the company wanted to go, who we were going to need to partner with to get there and how we could invest in those lives in a way that not only helped them grow but created a community of like-minded individuals who supported and encouraged one another in the journey. 

It was (and still is) individuals like Jesus Christ , John C. Maxwell, Graham Cooke, Frances Hesselbein, Peter Drucker and George Barna who committed their lives to developing organic leadership that are some of my greatest hero’s. At every opportunity they sought to empower others by investing emotionally as well as intellectually.  

As John Maxwell ( founder of INJOY Leadership Development Group) teaches in the The 21 Irrefutable Laws of Leadership, a person can only rise as far as the lid  over their lives will allow them  to (how they see themselves), and it is the responsibility of leaders to do everything they can to lift that lid higher. 

When individuals, such as you and I, are more intent upon establishing and building relationships than we are in building our own platforms or personal empires, we not only help grow a community of individual’s whose limitations are being organically removed by that investment, but we are building a network of people who, like Jesus and his twelve disciples, may just become powerful enough to change the world.

So in the pursuit of continuing to build and invest in relationships and community, the Writer’s Journal on my blog will stay. 

Will all my postings be so altruistic as to qualify me for sainthood, I seriously doubt it. But I will do my best to stay as transparent as possible in my pursuit of investing in the development of community so that in the bigger picture of things, my success will not be measured so much in what I have bought or sold, but in the value of those I took the time to get to know.

 From the laptop of an uncensored dreamer

SSpjut

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Literature Changes Lives


A brilliant piece from my friend and inspiration EEOrme. Once again she draws the reader into the transparency of her own life and helps them experience the journey.

Literature Changes Lives.

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In Search of the Perfect News Reader


In Search of ……..

In my last Intelligent Blogging post, “Where Did That Blog Go?”  I began investigating the RSS Reader board tool, its use and why you and I, as writers, need to be found on someone’s other than our mother’s. 

But between my last post and this,  I’ve discovered that my current iGoogle Reader  tool is outdated and looks like it’s on a slippery slide out the back door of discarded technology, as Google once again morph’s into its newer version  Google+ in an attempt to make themselves more appealing and user-friendly (Ouch! I hate it when I get comfy with something just about the time the techno boys and girls start changing it out for something better.). 

Yet I am discovering that not all change is bad. 

Take this switch up from the old iGoogle Reader to the newer Google+ for example.  I may not be crazy about the way the dashboard looks (too many features on Home Page that gives it a cluttered feeling), but I have to say that they’ve made subscribing to RSS feeds, creating subject folders and moving subscriptions back and forth between folders 100% better and easier than iGoogle Reader does. 

 For starters, if I want to add a new RSS feed to my Reader board in iGoogle, I have to leave my Reader, find their Widget page and create a new Widget for each feed I want to follow.  And if I forget to create an initial file folder prior to adding the feed, I have to go through the very tedious process of creating the file, going back to each subscription, opening>copying the URL  and re-adding it to my new folder all over again. 

In the great big world of drag and drop, why they’ve created such a drawn out process I couldn’t tell you. For those of us who have allowed ourselves the maximum amount of one cup of coffee per new learning curve, it is highly unlikely I will get around to cleaning up the Reader Page any time soon.

So you can imagine my utter delight to have discovered that the Google+ Reader (you can access via your iGoogle tool bars More tab) is everything I could hope for. With this new and improved version I can add new feeds by simply copying thier URL, clicking on the file I want to put it in, open the Subscribe tab, paste  and it’s done. A new feed in my sidebar.

And  if I subscribe to a feed before I’ve created a file, no problem. I mosey on over  go to the  ‘Feed Settings‘ tab, choose ‘New Folder‘, name it whatever I want, then skip on down to  the left sidebar and drag my new subscription into my new folder.  If I want to rename either my feed or Folder>Tag, I can do that to0 by simply  going to the upper right hand quadrant of my Reader Page, click the Gear drop down Widget, go to Reader Settings then click on Subscriptions or the Rename cannister to the right.  

With just a few clicks, a couple of drag and drops, and presto change-o, I’ve subscribed to my favorite feeds, created folders to put them in and had a change of mind all within the time it takes to drink that second cup of joe.

 Matter of fact, it’s so perfect I may have a donut to celebrate.

Now before I leave off, I did promise that I’d let you know how my comparison RSS feed choice Blogline, measured against iGoogle and (now of course Google+).

Not good.  I like that it offers me several options as to how I can view my Reader Tabs (or Widgets), and unlike iGoogle and Google+, the Home page is clean and neat. Also the Blogline Reader board  offers a fabulous assortment of SM Widgets that puts sites like Twitter, FB, Digg, Delicious etcetera at your fingertips (another one stop shopping experience).

But that’s where cool ended.  After copying the RSS feed URL, I then had to import it onto a separate board and look at it before I could  add it to my folder (instead of importing the subscription directly to the sidebar) .

And if I accidentally put it in the wrong folder, well I never did figure out how to delete or move it, so there are still subscriptions filed under wrong folders. 

The cool Widgets I mentioned earlier? I was only ever able to get one (Twitter) to open up on the Home Page  but it said the connection was corrupt. The rest remain a mystery.

All in all,  Blogline Reader was a disappointing experience.

 At the end of the afternoon, both iGoogle and Google+ still had my vote for Most User Friendly RSS Reader’s.  Sure I’d like to have SM Widgets available on my Home Page, and yes it would be nice to have an uncluttered look. But if I have to choose between neat and ease of use, I’m going with ease of use every time.

Like everyone else working to hone their skills and talents as a writer, I have more to do in a day than I have hours to do it in, and if I have to waste my time finding something or struggle to add it to my box of blogging tools, then it’s time to let that bad boy go and move on.

 From the laptop of an uncensored dreamer

SSpjut

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Changing Landscapes: A Multiverse of Transmedial Storytelling


Changing Landscapes: A Multiverse of Transmedial Storytelling.

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Morphing at the Speed of Light


Morphing at the Speed of Light.

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Morphing at the Speed of Light


 

 

Writer’s Stardate: 5-23-2012

Writers, Blogger’s and Wannabe’s: 

Recently I have had to put a temporary hiatus to the re-write on my novel while I invest in the more pressing socialistic needs of finding a way to pay the bills. This necessary pause has been both painful as wells as enlightening.  

 In my last post In Search of SEO’s I mentioned that I had been given the opportunity to do some free-lance writing for friends of mine who are in the birthing stages of a new company, and are themselves in the midst of the flux capacitor of change that is causing all of us involved to morph (whether we like it or not) at the speed of light. 

And as with all cosmic forces of change, this current one is causing the left part of my brain (the A-Type > analytical > cathectic > card-carrying > post-it-note personality) to wake up on three out of ten mornings on the cusp of yet another panic attack muttering, “My God girl, you are so far over your head right now that drowning you would be an act of mercy.” 

Yet it’s those other seven days of right brain > free-falling bliss (the other two-thirds of me that  loves jumping off cliffs, developing wings on my way down and screaming, “What’s the worst that can happen?”),  that comes fully awake asking the Lord, “So where to now Kemosabe?” 

 Even if my right brain hasn’t figured it out yet, at least the left side knows that once again we’re on a great adventure and the possibilities for treasure are endless. 

But just so my faithful follower’s don’t think I’ve abandoned myself entirely to the ‘crass-ism of socialism’, I have delegated three days a week to blog on my own site, work on my SM platform and edit my non-fiction book (which I hope to have finished by the end of this summer). I also have plans to begin a second non-fiction book that follows along the same lines as the first (I already have a title, theme as well as a loose outline). Throw into that mix the work I’m doing to help my new employers get their own business and books up and running, and you’d have to admit that my cup doth runneth over

There are tons of opportunities in this new season of my life to soak up some really great information. If someone had come up a year and a half ago and asked me what I was doing to develop my SM platform, build an internet relationships and get my name and work out where other’s could read and give me feedback, I’d have stared at them for thirty seconds, tried to swallow past the terror of ignorance and made up something that I hoped would have been misleading enough that most people wouldn’t know just how clueless I really was. 

Yet now when I read terms like content, tag, categories, ping, SM, SEO, SMM, Ezine etc I not only feel all warm and fuzzy, but I can nod in all the right places, swallow with relative ease and actually add to the conversation. And I don’t feel the least bit stupid stopping someone and asking them to explain some new technology, writing tool or networking term I have neither seen nor heard before. 

So the fictional work may have to simmer on the creative back burner of my right brain for a little while longer, but I am convinced, that by the time I am able to go back and once again make writing my novel a priority, I will not only have become a much more skillfully honed writer,  but will have a social media platform that will make even the left side of my brain lean back, pull on its long-handled mustache and say, “Well I’ll be darned. She figured it out after all.” 

And for those of you that are sharing similar unmapped experiences, you’ll be able to appreciate what that means. 

From the laptop of an uncensored dreamer

SSpjut

 

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Where Did That Blog Go?


Where Did That Blog Go?.

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Where Did That Blog Go?


It may be that I’m a woman or that I simply do not want to know the details, but if I’m going to use a site consistently, then it needs to be easy on the eye as well as on the brain. If the new do-dad or widget or what have you requires that I spend more than thirty minutes clicking, dragging and dropping, then it better have a greater  than 80% success ratio or I’m not going to waste any more time than it takes to click and move on. 

Call it short attention span, call it small IQ, call it whatever you like,  but the reality is there are so many sites out there that even my one year old niece can figure out, that to expect the average user to be more than that, is in my opinion, completely insane. The general public uses the internet as a means of instant gratification because we no longer have the inclination or the time to spend hours, days, weeks or months plowing through old news files, reference books or day timers. We want our news, gadgets and blogging tools within easy reach of fuzzy slippers, sweats and fresh coffee.

So with that in mind I thought we’d take a look at RSS feeders; what they are, how to use one and why your name needs to be on one.  

What is a RSS feed? 

An RSS feed  (Real Simple Syndication) is a simple software program that allows you, the reader,  to organize your online news from as many sources as you like, as well as giving you a one page dashboard where you can bookmark your favorite bloggers, writer’s, commentators ,quotes and  recipes (for that multi tasked individual who is able to write full-time and still present the family with four to five gourmet meals a week) as well as have your Twitter right  in front of you (which let’s face it, makes one less tab you need to have  open on your browser [and  if your laptop is as old as mine,  that means one less thing that will slow it down]).  

So what does this have to do with tools for Bloggers? 

 One of the keys to developing our skills as writer’s, bloggers and platform builders is ‘reading’. We read when we watch TV (be honest, we all keep a book open on our laps in order to avoid listening to commercials that are longer than the program is), ride a bus, sit in the doctor’s office and at two in the morning because we refused to listen to our better half when they suggested decaf might be a wiser choice following the six thirty news.  It’s like oxygen for deep sea diver’s; without it we’d go into respiratory bends and find ourselves painting ceramics instead (I personally I like ceramics, it’s just that I like writing better.).

 And though we won’t be loading our newest Goodread on a RSS board, we would put information that is pertinent to improving and honing our craft. Such our subscription to Publisher’s Weekly,  Digital Book World or Jane Freidman’s Writing on the Ether. 

 Using a RSS reader board gives us one click access to all those sites we use for research, encouragement and that twelve o’clock donut break. It keeps us up to date on current posts as well as helps us to keep the back tracking down to below a .5 on the frustration scale (degree varies, depending on amount of caffeinated product consumed before noon).

 How to use your RSS feed. 

Since I like simple and easy with a better than 80% guaranteed chance of success, I’ve chosen iGoogle as my reader board. Not that there aren’t other’s such as; Attensa, Blogline, Feed Demon, Net Newswire, Sharp Reader or News Gator. But as I’ve not had time to try these out (except for Blogline , which I am currently in the process of timing the drag and drop factors on) I can’t comment.  But if you want my advice (and I’m assuming since your reading this blog you do), find the one that works for you, gives you the easiest access and takes little or no time to add new feeds to. 

When I first clicked onto iGoogle, I have to admit I came very close to slipping below the half way demarcation point of degree of frustration ,  as their Add Feed gadget wasn’t easy to find (and then of course when I went back the second time I couldn’t remember where I’d found it the first time and had to start all over again). But once I wrote it on a post-it (thank God for post-its) and tacked that puppy to the top of my lap top, one or two more excursions into the back pages of my dashboard and I was good to go.

 Plus they have a nice selection of dashboard themes (mine is of mountains that change every time I log in) which believe it or not, makes it easy on the eye to read.

And as an added treat, some reader’s such as iGoole, let you create files so that you can arrange your reading by subject, giving  your inner A-Type personality  that sense of control and efficiency it needs to get through the day.

 Is ease of accessibility and pleasant ascetics important? Only if you expect people like me to actually use it.  As I said before, if I have to spend too much time hunting around the site, I won’t.  But now that I’ve figured out how to use my iGoogle reader board, I love it. It’s like one-stop-shopping. All my favorite reads in one place so if I’m looking for an article I want to use in this blog post or am simply taking a well-earned five-minute break and want something to read while I relax and sip my third cup of joe for the morning, I know that instant gratification is only a click away.

 Why should your name be on one?

For the same reason Jane Freidman, Nina Amir, Hubspot and Books & Such Literary Agency are on mine: its part of creating our social media platform.  We get up on someone’s reader board when what we have to say is interesting enough that someone other than our mother’s want to follow us.

 Next time we’ll look at how to use the RSS feature on our blog site to our advantage as well as some tips (I hope without post-it notes) on how to navigate through  the reader board and make it your own. And before I forget, I need to give credit to where credit is due by saying that it was an article written by Rachelle Gardner   for Books & Such Literary Agency titled, How to Read More Blogs In Less Time that got me inspired to check out iGoogle.

 From the laptop of an uncensored dreamer

SSpjut

 

 

 

 

 

 

 

 

 

 

 

 

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In Pursuit of SEO’s


Intellegent Blogging

 I recently took a hiatus from working on my novel in order to do some free lance writing for a startup company that needed someone to be their SEO/SM marketing person, while they worked on the more technical aspects of the biz such as; Web building, product research and the tangible promotion of services. Since my passion for writing is only second to my passion for good coffee, I jumped on the chance (the fact that they were willing to pay wasn’t a bad incentive either), and almost hurt myself when I hit the proverbial brick wall of stupidity (mine, not theirs).

For some reason I thought that blogging on my own website, working on a novel, prompting with a local writing group, combined with a voracious hunger for reading qualified me to boast that I knew anything about what it took to create a credible looking online media platform.

Within forty eight hours of taking the job I knew I was in trouble. After another twenty six I was ready to change out the venti size cup of joe for an equally large glass of Pinot Noir and tell my new employer’s that I’d just been diagnosed with a terminal case of writer’s block and  didn’t have more than a week to live.

Seriously! The first marketing video they gave me to watch was about what to do within the first 21 days  and when I was finished I found I had  a quarter size bald patch on the back of my head (I tend to twist my hair when I’m nervous and the rotations have been known to increase from zero to 6o mpr in just a little under thirty seconds) and  a sharp decline in available Costco Ant-Acid’s left in the last of my two pack.  

Fortunately for all concerned, my new employer’s are also long time close friends and after giving me email to email CPR (don’t ask how that worked), instructing me in the much needed disciple of taking numerous deep – even –  breaths (as well as reminding me of the dangers of mixing alcohol with keyboards), reassured me that everyone involved was on a huge learning curve and if I’d just remember that the God Lord is for me and not out to get me, I’d soon realize that it wasn’t as bad as I had worked myself into believing.

And they were right.

Not only wasn’t it as bad as I’d originally thought, but when all the hysteria was cleared away I found that I had scored educationally in a way that only recipients of large life altering grants did.

 It seems that the marketing company they’d hired to help them launch this new endeavor also supplied my friends with some pretty amazing training webinar’s from; how to tag and link your blogs/articles effectively, developing html/URL’s that get you first up on SEO’s, writing for recognition to the difference between a SEO, SEM and SMM.

Thankfully it didn’t take me long (after the initial break down) to realize, that not only had I been given this wonderful opportunity to earn some much needed cash, but I had inadvertently been handed the keys to veins of information that would have quite possibly taken me months, if not years to acquire (and then only if someone had been kind enough to have handed me a list of Everything You Need Go And Research In Order To Build Yourself A Credible Online Platform).  

So for those of you that have taken a leap of faith by following me, I’m giving you fair warning; the next couple of months of blogging will in all likelihood be full of everything from Promoting Yourself Through Intelligent Blogging to Marketing Yourself via Forum’s, Comments and Ezines. As long as you’re willing to share the journey, I’m willing share the information.

From the laptop of an uncensored dreamer

SSpjut

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